DAG Industries Nigeria Ltd has officially taken over the distribution and marketing of MRF Tyres in Nigeria, positioning the global tyre brand for wider availability across the country.

The announcement comes at a critical time as the rainy season peaks nationwide, with increased cases of road crashes linked to poor tyre maintenance and worn-out tyres.MRF, one of the largest tyre manufacturers in the world and a leading brand in Asia, is known for its durability, grip, and performance across passenger cars, SUVs, trucks, and two-wheelers.

DAG Industries said it will leverage its nationwide network to ensure genuine MRF tyres are accessible to motorists, fleet operators, and dealers at competitive prices.

Speaking on the takeover, DAG Industries noted that tyre safety remains one of the most overlooked aspects of vehicle maintenance in Nigeria, especially during the rains.“As the rains continue, we are urging all motorists to check their tyres regularly. Worn treads, low pressure, and damaged sidewalls increase the risk of skidding, aquaplaning, and blowouts on wet roads,” the company advised.

“A good tyre is the only contact your vehicle has with the road. Don’t compromise on it.”The company recommended four key safety checks for drivers this season Tread Dept Ensure tyres have enough grip to channel water away and prevent skidding.

Maintain manufacturer recommended pressure. Under-inflated tyres overheat while over-inflated tyres reduce traction.

Alignment & Balancing This prevents uneven wear and improves vehicle stability on slippery roads. Age and Condition Replace tyres that are cracked, bulged, or older than 5 years, even if the tread looks okay.

DAG Industries also disclosed plans to roll out awareness campaigns, dealer training, and after-sales support across major cities to deepen MRF’s presence in Nigeria and promote road safety.With the Federal Government’s renewed focus on road infrastructure under the PBAT Road Revolution, DAG said the partnership with MRF will support safer mobility for Nigerians by providing quality tyres built for diverse road and weather conditions.

Motorists and fleet owners can now access the full range of MRF tyres through authorized DAG Industries dealers nationwide.For more information on genuine MRF dealers and tyre care tips, contact DAG Industries Nigeria Ltd. V Vic

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